Arcadia Online Privacy Policy

Arcadia Online knows that you care how information about you is used and shared. We appreciate that you trust us to do so carefully and sensibly. The information we receive from customers helps us personalise and continually improve your shopping experience at Arcadia Online.

General Browsing

Arcadiaonline.co.za and arcadia.co.za gather navigational information about where you go on our Web site. This information allows us to see which areas of the site is most visited. This helps us improve the quality of your online shopping experience. Additional non-personally identifiable information may be collected which will provide information regarding your use of our Web site (such as the time of your last visit to a page on our site).

Disclosure of Personal Information

We will make sure that your personal information is kept strictly confidential and is not disclosed to third parties except in the following instances:

Agents: In some cases we employ other companies and individuals to perform functions on our behalf. Examples include fulfilling orders, delivering packages, sending postal mail and e-mail, removing repetitive information from customer lists, analysing data, providing marketing assistance, and processing credit card payments. They have access to personal information needed to perform their functions, but do not use it for other purposes.

Promotional Offers: Sometimes we send offers to selected groups of Arcadia Online customers on behalf of other businesses. When we do this, we do not give that business your name and address.

Protection of arcadiaonline.co.za and Others: We release account and other personal information when we believe release is appropriate to comply with law; or protect the rights, property, or safety of arcadiaonline.co.za, our users, or others. This includes exchanging information with other companies and organizations for fraud protection and credit risk reduction.

Moreover, we will only contact you with special offers and promotions if you've indicated you would like to receive them. We will share aggregated demographic information with our partners and advertisers, which is in no way linked to any personal information that can identify any individual person.

What about Cookies?

Arcadia Online uses a browser feature known as a cookie, which assigns a unique identification to your computer. We use cookies to help keep track of items you put into your shopping cart and to tell us whether you have previously visited arcadiaonline.co.za and arcadia.co.za. This allows registered users to avoid re-entering information upon every new visit to our site. Arcadia Online does not and cannot use cookies to retrieve personal information about you from your computer unless you knowingly provide such information.

A list of all the cookies used on our Sites and/or Services by category is set out below.

Performance Cookies

Arcadia Online collects cookies on our Sites and/or Services to capture information about page visits (e.g. “performance cookies.”) This information is anonymous and Arcadia Online uses this information only internally – to deliver the most effective content to our visitors. Information from the cookie is used to gauge page popularity, analyze traffic patterns on our Sites and/or Services and guide development of other improvements to our Sites and/or Services.

Targeting, Performance and Functionality Cookies

In our email programs, Arcadia Online employs some tracking methods (e.g. “targeting, performance, and functionality cookies”). We track “opens” via a tracking pixel in the email- meaning we track who opens our e-mail messages and when you open our e-mail messages; and we track “clicks” via encoded URLs-meaning we track whether you click on the links contained in our e-mail messages. This information is used internally only to help us deliver relevant messaging, and is not shared with any third parties.

Functionality and Necessary Cookies

Arcadia Online does not require that you accept cookies and/or you may withdraw your consent to our use of cookies at any time by adjusting your browser’s privacy settings, however, some functionality on our Sites (e.g. “functionality cookies”), our product or service check-out process, and Services may be disabled if you decline to accept cookies ( e.g. “necessary cookies”).

Opting Out of Cookies

You can set your browser to notify you when you receive a cookie, giving you the chance to decide whether or not to accept it. You may also change your cookie settings through preference options in our Sites and/or Services, where applicable. We will indicate that upon selecting your preferences, that we will use a cookie to remember your preferences.

Arcadia Online never gives away information about our users. If you choose to provide Personal Information about yourself, Arcadia Online will use this information only to communicate directly with you. Arcadia Online will not sell, rent or otherwise disclose that information to third parties unless such disclosure is necessary for the purposes set forth in this Policy, by law or a policy or notice contained or associated with a specific Site(s) and/or Service(s).

Location-Based Services

We may collect, use, and share (with Arcadia Online partners, service providers and licensees) precise location data, including the real-time location of your mobile or fixed location device.

Analytics Tools

We use analytics tools and other third party technologies, such as Google Analytics and DoubleClick Cookies, to collect non-personal information in the form of various usage and user metrics when you use our online Sites and/or Services. These tools and technologies collect and analyze certain types of information, including cookies, IP addresses, device and software identifiers, referring and exit URLs, onsite behavior and usage information, feature use metrics and statistics, usage and purchase history, MAC Address, mobile unique device ID, and other similar information.

The third party analytics companies who collect information on our Sites and/or Services and other online products and/or services may combine the information collected with other information they have independently collected from other websites and/or other online or mobile products and services relating to your activities across their network of websites as well as online and/or mobile products and services. Many of these companies collect and use information under their own privacy policies.

In addition to our use of technologies as described herein, we may permit certain third party companies to help us tailor advertising that we think may be of interest to you based on your use of Arcadia Online Sites and/or Services and to otherwise collect and use data about your use of Arcadia Online Sites and/or Services. For more information about this practice, please see the “Third Party Advertising Technologies” section below.

You may opt out of the DoubleClick cookie by visiting the Google advertising opt-out page or you may opt out of Google Analytics by visiting the Google Analytics opt-out page. Google has additional information available about their Remarketing Privacy GuidelinesPolicies, and Restrictions.

You can choose to prevent the site from accessing this information by disabling your cookies in your browser options. The “help” portion of the toolbar on most browsers will tell you how to prevent your browser from accepting new cookies, how to have the browser notify you when you receive a new cookie, or how to disable cookies altogether. However, cookies allow you to take full advantage of the site, and we recommend that you leave them turned on.

How secure is information about me?

We take reasonable measures, including the implementation and maintenance of physical, electronic, and managerial procedures, in an effort to assure the security, integrity, and accuracy of all Personal Information that we collect. Our efforts include procedures designed to avoid unauthorized access, alteration, misuse or disclosure of Personal Information.

If we learn of a security systems breach, we may attempt to notify you electronically so that you can take appropriate protective steps. By using the Arcadia Online Sites and/or Services covered by this Policy and providing Personal Information to us, you agree that we can communicate with you electronically regarding security, privacy and administrative issues relating to your account information and usage.

How can you access, update or delete your information?

At any time you may view, update and/or edit all of your information you have provided to Arcadia Online, arcadiaonline.co.za by logging into your account and updating your personal details or by email

What choices do I have?

As discussed above, you can always choose not to provide information on line. That means you can still browse through our site, look at our special offers and other products, but place your orders in a more conventional manner. Contact us to order by phone, fax or email. Please Note: Payment must still be made via one of the options available on the Payments Options page.

If you do not want to receive e-mail or other mail from us, you can also opt to be removed from our mailing list at any point in time.

Contact Us

If you have questions about this policy, please feel free to contact us at:

Arcadia Online
Corner of Okavango & Old Paarl Road
Brackenfell, Cape Town, Western Cape
South Africa
Phone: 086 027 2234
Fax: (021) 981 0828
Mail: PO Box 496, Brackenfell, 7561
Email: customerservice@arcadiaonline.co.za

Effective Date: August 28 , 2014

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